Privacy Policy

PatternIQ, Inc. ("PIQ," "we," or "us") offers a U.S. consumer marketing platform (the "Platform") to our customers ("You", "Customer", or "User"). This Privacy Policy describes how and why we might access, collect, store, use, and/or share ("process") Your personal information when You interact with us, including when You:

• visit or interact with our website or any website ("Visitor");
• register and create an account to use our Platform as a publisher ("Publisher") to offer email marketing and sponsored content services, or as an advertiser ("Advertiser") to purchase such services;
• subscribe to email newsletters or marketing communications from Publishers who use our platform ("Newsletter Subscriber"); and/or
• engage with us in other related ways, including any sales, support, partnerships, or marketing (collectively, "Services").

As used in this policy, "Personal information" means any information relating to an identified or identifiable natural person, as defined by applicable privacy or data protection laws.

This Privacy Policy is designed to assist You in understanding how we collect, use, share, and safeguard Your information. Reading this Privacy Policy will help You understand Your privacy rights and choices. If You do not agree with our policies and practices, then You must not use our Platform or Services.

If You still have any questions or concerns, please contact us at hello@patterniq.com.

Information You provide to us

We collect personal information that You provide to us and that we receive from Publishers about their Newsletter Subscribers.

We collect personal information that You voluntarily provide to us when You: (a) visit our website; (b) register for an account as an Advertiser or Publisher; (c) participate in activities related to our marketplace platform; or (d) contact us. We also receive personal information about Newsletter Subscribers from Publishers who use our platform. Publishers are responsible for obtaining appropriate consent from their Newsletter Subscribers before sharing such information with us.

The personal information that we collect depends on the context of Your interactions with us and the Services, the choices You make, and whether You are a Visitor, Publisher, Advertiser, or Newsletter Subscriber. The personal information we collect may include the following:

• names
• email addresses
• usernames
• passwords
• contact preferences
• company and business information
• mailing addresses
• telephone numbers
• payment information
• professional information
• Advertisements You provide as a Publisher

Information automatically collected

Some information (e.g., such as Your Internet Protocol (IP) address and/or browser and device characteristics) may be automatically collected when You interact with our Services and/or when You interact with an email sent to You by one of our Publishers.

We automatically collect certain information when You visit, use, or navigate the Services, or interact with an email You have received from a Publisher of ours. This information may not reveal Your specific identity, but may include device and usage information, such as Your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, information about how and when You use our Services, and other technical information.

Information collected from other sources

We may collect personal information from public databases, marketing partners, and other third-party sources. We also collect personal information from Publishers about their Newsletter Subscribers and may supplement this information using third-party providers.

We process Your information: (a) to operate our marketplace platform connecting Publishers and Advertisers; (b) to supplement Newsletter Subscriber data for advertising targeting; (c) to provide, improve, and administer our Services; (d) to communicate with You; (e) for security and fraud prevention; and (f) to comply with applicable laws. We may also process Your information for other purposes with Your consent.

• To facilitate account creation and authentication and otherwise manage user accounts.
• To operate our marketplace platform. We process Publisher information to create searchable profiles of email marketing services, and we process Advertiser information to facilitate campaign purchases and match ads with relevant Publishers.
• To supplement Newsletter Subscriber data for advertising targeting. We process personal information received from Publishers about their Newsletter Subscribers by using third-party enhancement services to append additional demographic and interest data.
• To respond to user inquiries/offer support. We may process Your information to respond to Your inquiries and solve any potential issues.
• To create audience insights and analytics. We process Newsletter Subscriber data and campaign performance information to create aggregated audience insights.
• To protect our Services. We may process Your information as part of our efforts to keep our Services safe and secure.

We may share personal information with Publishers and Advertisers to operate our marketplace platform, with third-party data enhancement services to improve targeting, and in other specific situations described in this section.

• Subsidiaries and Affiliates. We may share Your information with our affiliates.
• Business Partners. We may share Your information with business partners who work with us to operate our marketplace platform.
• Service Providers. Carefully selected companies that provide services for or on behalf of us.
• Other Parties When Required by Law. It may be necessary by law, legal process, or court order from governmental authorities to disclose Your information.
• Other Parties in Connection with Corporate Transactions. We may disclose Your information to a third party as part of a merger or transfer, acquisition or sale.

We use cookies and other tracking technologies to collect and store Your information for marketplace functionality, advertising targeting, and analytics.

We use cookies and similar tracking technologies (like web beacons and pixels) to gather information when You interact with our Services. These online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save Your preferences, and assist with basic site functions.

You can block cookies by changing Your Internet browser settings to refuse all or some cookies. If You choose to block all cookies (including essential Cookies) You may not be able to access all or parts of the Platform.

We keep Your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless otherwise required by law.

We will only keep Your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process Your personal information, we will either delete or anonymize such information.

We aim to protect Your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure Your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

General Privacy Rights

We will consider and act upon any privacy request in accordance with applicable privacy laws. Based on the applicable laws of Your state of residence in the United States, You may have the right to request access to the personal information we collect from You, details about how we have processed it, correct inaccuracies, or delete Your personal information.

• Platform User Accounts (Publishers and Advertisers): You may request to access, correct, or delete the personal information in Your account by contacting us.
• Newsletter Subscriber Rights: If You are a Newsletter Subscriber whose information we process through Publishers, You have the right to access, correct, or delete Your information.
• Withdrawing Your Consent: You have the right to withdraw Your consent at any time by contacting us.

State-Specific Rights

If You are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, or other state with a consumer privacy law, You may have additional rights.

Your rights may include:

• Right to know whether or not we are processing Your personal data
• Right to access Your personal data
• Right to correct inaccuracies in Your personal data
• Right to request the deletion of Your personal data
• Right to obtain a copy of the personal data You previously shared with us
• Right to non-discrimination for exercising Your rights
• Right to opt out of targeted advertising, the sale of personal data, or profiling

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively the "CCPA" or the "Act") confers privacy rights on California consumers and imposes corresponding obligations on businesses subject to the Act.

• Right to know: You can request that a business disclose to You the categories and/or specific pieces of personal information they have collected about You.
• Right to delete: You can request that businesses delete personal information they collected from You.
• Right to opt-out of sale or sharing: You may request that businesses stop selling or sharing Your personal information.
• Right to correct: You may ask businesses to correct inaccurate information that they have about You.
• Right to limit use and disclosure of sensitive personal information: You can direct businesses to only use Your sensitive personal information for limited purposes.

To exercise any of Your rights, send Your request to hello@patterniq.com.

Residents of Colorado, Nevada, Virginia, Connecticut, and other states with consumer privacy laws have similar rights to access, correct, delete, and opt-out of sale of personal information.

To exercise any of these rights, please contact us at hello@patterniq.com. You will be required to verify Your identity.

We do not knowingly collect data from or market to children under 13 years of age. Users under 18 are not permitted to create accounts on our Platform.

If You become aware of any data we may have collected from children under age 13, please contact us for immediate removal.

To unsubscribe from any email sent from the PIQ Platform, please click the unsubscribe link included in the footer of the email. You also may submit a request to us at hello@patterniq.com.

The PIQ web Platform is only for users in the United States.