1. Information We Collect (including information from Google log-in authentication)

We collect Personally Identifiable Information from You through Your use of the Platform. We collect the following types of Personally Identifiable Information:

• Information You Provide

  We may collect the following Personally Identifiable Information that Youvoluntarily provide to us in using our Platform:

  • Create an Account. When You create an account with us, You may provide us with information on Your organization, title/position, address, email, and phone number, or other information, and You will create a username and password for future log-ins.
  • Submit an Order. In order to use our Platform You may provide additional financial information to us (e.g., credit card number, or other payment information). We will share any payment information You provide with our payment processors.
  • Request a Demo or Free Consultation. When You request a demo of free consultation, You may provide us with Your name, email address, phone number, organization type, and industry, or other information..
  • Interact with our Platform. When You log-in to Your account, contact us, send us any feedback, questions, comments, suggestions, ideas, or interact with us in any way, You may need to provide us with Your login information (e.g., username and password), name, email address, and/or phone number, or other information).

• Information Provided by Google (if You use Google authentication).

  In addition to the categories of information we collect listed above, if You use Google authentication with our Platform, additional information from Google may be collected.

  • If You use Google authentication to login our Platform or to enable email sending through our Platform, we collect the following information from Google: Your Google log-in, gmail/email address, Your email traffic, the ability to send email on Your behalf through Google.
  • The data collected from Google authentication is used solely to authenticate user access to the Platform, facilitate account management, and provide specific features explicitly requested by the user.
  • Google permissions requested by the Platform are limited to those necessary to provide functionality, including user authentication and email integration. We do not access or use data beyond what is explicitly required and authorized.
  • Users can manage or revoke access to Google data via their Google Account settings. Instructions for managing these permissions are available within Google’s Privacy and Security settings.
  • We adhere to Google’s API Services User Data Policy, ensuring that data collected through Google APIs is handled securely and used only for its intended purpose. We do not share data obtained through Google authentication with third parties except as required to provide the Platform’s services, comply with legal obligations, or protect the safety and security of users.

• Information You Provide As You Navigate Our Platform

  We automatically collect certain Personally Identifiable Information through Your use of the Platform, such as the following:

  • Usage Information. For example, the pages on the Platform You access, the frequency of access, and what You click on while on the Platform.
  • Device Information. For example, hardware model, operating system, application, version number, browser, or other technical information.
  • Mobile Device Information. Aggregated information about whether the Platform is accessed via a mobile device or tablet, the device type, and the carrier.
  • Webpage Viewing Activity. If You use our Browser Extension part of the Platform, we collect information about the content appearing on the pages on which the Browser Extension is used.
  • Location Information. Location information from Platform visitors on a city-regional basis.

2. Third Party Information

In some cases, we may receive certain Personally Identifiable Information from You about a third party. For example, as part of our registration process, You may provide the name, email address, and phone number of a third party. If You submit any Personally Identifiable Information about another individual to us, You are responsible for making sure You have the authority to do so and to allow us to use their Personally Identifiable Information in accordance with this Privacy Policy.

3. How We Use Your Information

We are careful in how we use Your information. We use the Personally Identifiable Information we collect to provide the Platform to You, to improve our Platform, and to protect our legal rights. In addition, we may use the Personally Identifiable Information we collect to:

• Process Your account registration;
• Process and fulfill Your request on the Platform, such as sending email for You from Your account as You authorize, analyzing email responses, providing You with new recommended Prospects, or similar services;
• Contact You regarding our products and Platform that we feel may be of interest to You;
• Communicate with You about our Platform or Platform or to inform You of any changes to our Platform or Platform;
• Provide You with support;
• Maintain and improve our Platform;
• Protect the security and integrity of our Platform;
• Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of PIQ’s Terms of Use and Conditions, and to otherwise fulfill our legal obligations;
• Monitor compliance with and enforce this Privacy Policy and any other applicable agreements and policies;
• Defend our legal rights and the rights of others;
• Fulfill any other purposes for which You provide it, or as necessary or appropriate;
• Efficiently maintain our business; and
• Comply with applicable laws and regulations.

4. How we Share Your Information

We may share the Personally Identifiable Information we collect in the following ways:

• With vendors who perform data or Platform-related Platform on our behalf (e.g., email, hosting, maintenance, backup, analysis, etc.);
• With vendors to prepare, deploy and analyze advertising content;
• To the extent that we are required to do so by law;
• In connection with any legal proceedings or prospective legal proceedings;
• To establish, exercise, or defend our or a third party’s legal rights, including providing information to others for the purposes of fraud prevention;
• With any person who we reasonably believe may apply to a court or other competent authority for disclosure of that Personally Identifiable Information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that Personally Identifiable Information;
• With any other person or entity as part of any business or asset sale, capital raise, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events;
• With our data partners who use the information to provide complementary services to our Platform;
• With any other person or entity where You consent to the disclosure; and
• For any other purpose disclosed by us when You provide the Personally Identifiable Information or for any other purpose we deem necessary, including to protect the health or safety of others.

5. COOKIES AND OTHER TRACKING TECHNOLOGIES POST-PHASE OUT How We Use Cookies

Like many other companies, we use cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”). We use Cookies to:

• Estimate audience size and usage patterns;
• Understand and save Your preferences for future visits, allowing us to customize the Platform to Your individual needs;
• Advertise new content and Platform that relate to Your interests;
• Keep track of advertisements and search engine results;
• Compile aggregate data about Platform traffic and Platform interactions to resolve issues and offer better Platform experiences and tools in the future; and
• Recognize when You return to the Platform. We set some Cookies ourselves, while separate entities set other Cookies. We use Third-Party Cookies from other entities to provide us with useful information, to help us improve our Platform, to conduct advertising, and to analyze the effectiveness of advertising. For example, we use Cookies from Google and other similar companies.
• As cookie technology is phased-out, we will use newer, equivalent tracking technologies.

6. How You Can Opt Out of Cookies

You can block Cookies by changing Your Internet browser settings to refuse all or some Cookies. If You choose to block all Cookies (including essential Cookies) You may not be able to access all or parts of the Platform.

7. Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Platform, compile reports on their activity, and provide other Platform related to their activity and usage.

• The technologies used by Google may collect information such as Your IP address, time of visit, whether You are a returning visitor, and any referring webPlatform. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.

• Anti-Bot Technologies (e.g., Google reCAPTCHA)

  We may use anti-bot technologies, such as Google reCAPTCHA, to protect our Platform from spam and abuse. These technologies use advanced risk analysis techniques to decipher humans and bots. For example, You may be asked to check a box indicating that You are not a robot. Your use of those technologies is subject to their Privacy Policy and Terms of Service.

• “DO NOT TRACK” SIGNALS

  Some internet browsers incorporate a “Do Not Track” feature that signals to webPlatforms You visit that You do not want to have Your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Platform does not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals.

8. Our Products and Platform

PIQ’s services are used by qualified individuals, businesses, organizations, and nonprofits to identify customer, client, or donor prospects for their business purpose. Our Customers use our Platform to view predictions we create about the quality of a Prospect for a particular use, and to engage with that person further (e.g., outreach to that Prospect for purposes of marketing, sales, fundraising, customer service, etc.). For a User to use PIQ’s products and Platform, it is required to accept our Terms of Use and Conditions.

9. Data Collection and Use

Our Prediction Profiles contain information about U.S. adults and are developed from many sources of data and information, including:

• Type 1: AI/ML Derived, predicted, and modeled data

  Most of our data is derived or modeled using Artificial Intelligence or predictive Machine Learning techniques. This data creates a prediction based on modeling. It is not a statement of fact or truth. The source of these predictions is our own internal AI/ML technologies, not an outside source of data. Legal regulations have not caught up with technology, and the legal status of such derived information is unclear in many jurisdictions. Your rights regarding access to this derived data will evolve over time. Please refer to future updates of this Privacy Policy. We build our products and Platform with public and/or widely available consumer data. Our products do not include data points requiring special protection or prohibited by law, such as credit information, health-related data, or data from improper sources.

• Type 2: Information we collect from public resources

  We may gather information from publicly accessible sources such as public internet pages, public registers, public government or property records, public trade and industry references, public professional directories, public social media posts, or public print and broadcast media and company webPlatforms. This information may include Your name, age, business contact information, employment history, investment history, family and professional affiliations, personal wealth ownership details and estimates, reputational background information, interests, beliefs, values, preferences, donation preferences, and more.

• Type 3: Data from other information providers

  We also may gather information about You from information providers, such as demographic information, commercial or transactions information, professional or employment-related information, and more.

• Type 4: Information You give us voluntarily

  Correspondence You send to us, including correspondence related to our communications with You through email, messages sent to You, and surveys or polls which request Your feedback on our products and Platform, and more.

• Type 5: Aggregated and de-identified data

  We may aggregate or de-identify the information described above.

10. Collection and Use of Minor Data

We will not disclose identifiable information on anyone younger than 18 years of age. We would only use information related to minors to identify and remove records about them from our Customers’ files.  We also use information related to minors in creating additional insights solely related to the adult parent of the minor individual, (for example, PIQ creates a flag that denotes “presence of children in household” and attributes such as “child age ranges”).  However, PIQ does not disclose identifiable information about the minor as part of the insights created and included within the adult record.

11. Collection and Use of Geo-Location Data

PIQ may collect information related to visits to commercial locations, such as restaurants, retail stores, and car dealerships (e.g., pseudonymous device ID, latitude and longitude, timestamp and duration of visit).

12. Collection and Use of Deidentified Data

PIQ collects deidentified information (as that term is defined in applicable US statutes) that are used to build our models.

13. Collection and Use of Retail Purchase Data

PIQ may collect individually identifiable information regarding retail purchases at a granular level (i.e., at a “SKU”- level) or identifiable retail purchase information at category levels (e.g., “health & beauty products,” “clothing,” “electronics”).

14. Offshoring

Where permitted by law, third parties under contract to PIQ may have access to the information in PIQ’s marketing and advertising data products to assist in processing the data. Some of these third-party service providers or contractors may reside outside the United States.

15. Use: No Sale of Data

PIQ is not a data broker. We do not sell consumer data. Rather, PIQ is in the business of analyzing and building predictions based on the personal information it has collected, then PIQ conducts marketing outreach to Prospects based on these predictions. We provide data analytics, including the creation of marketing and propensity models through human and computerized analytics.

16. Use: Internal Operational Business Purposes

PIQ will disclose personal information to service providers and contractors (e.g., cloud computing and storage vendors; security contractors, and consultants), for PIQ’s own operational business purposes.

17. Use Limitations Other

PIQ does not engage in profiling or automated decisioning in furtherance of any financial decision, credit decision, activity regulated by the Fair Credit Reporting Act, or other decisions that produce legal or similarly significant effects.

18. Compliance and Responsibility for Use

If You use our Platform, You represent that You will use that data in conformity with all applicable laws and regulations. You will not use PIQ for any unlawful purpose, such as unlawful discrimination or harassment. Use of data or Platform provided by PIQ for an unlawful purpose is a violation of our Terms of Use. PIQ is not responsible for Your lawful use. PIQ will fully comply with government authorities to investigate allegations of unlawful use, or aid in enforcing laws and regulations.

19. Review and Request Changes to Your Information

In some jurisdictions You have the right to view certain Personally Identifiable Information we have collected and which is associated with Your account. To review or request changes to any of Your Personally Identifiable Information, please contact us at hello@patterniq.com.

20. Marketing Communications

To unsubscribe from any email sent from the PIQ Platform, please click the unsubscribe link included in the footer of the email. You also may submit a request to us at hello@patterniq.com. Some mandatory servicing emails that we are required to send may not be covered by a request to unsubscribe.

21. Security & Data Access Protection

We protect the Information we collect and store from loss, misuse, destruction, or unauthorized access. These security measures include, but are not limited to: firewalls, encryption, DDOS protections, and other commercially standard security measures.

22. Data Retention Policy

We will retain Your personal information for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. When the data retention period expires for a given type of data, we will delete or destroy it. Pursuant to the terms of our Privacy Policy, You may request for Your data to be deleted by contacting hello@patterniq.com.

23. Third Party Links

The Platform may contain links that will let You leave the Platform and access another webPlatform. Linked webPlatforms are not under our control. This Privacy Policy applies solely to Personally Identifiable Information that is acquired by us on this Platform. We accept no responsibility or liability for these other webPlatforms.

24. Children’s Privacy

The Platform are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal information from children under 13.

25. U.S. Only

The PIQ webPlatform is only for users in the United States.

26. Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If You wish to access this Privacy Policy in an alternative format, please contact us as described below.

27. NOTICE TO CALIFORNIA RESIDENTS

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively the “CCPA” or the “Act”) confers privacy rights on California consumers and imposes corresponding obligations on businesses subject to the Act as described in this Section. If You are a California resident, You may ask businesses to disclose what personal information they have about You and what they do with that information, to delete Your personal information, to direct businesses not to sell or share Your personal information, to correct inaccurate information that they have about You, and to limit businesses’ use and disclosure of Your sensitive personal information: Right to know: You can request that a business disclose to You: (1) the categories and/or specific pieces of personal information they have collected about You, (2) the categories of sources for that personal information, (3) the purposes for which the business uses that information, (4) the categories of third parties with whom the business discloses the information, and (5) the categories of information that the business sells or discloses to third parties. You can make a request to know up to twice a year, free of charge. Right to delete: You can request that businesses delete personal information they collected from You and tell their service providers to do the same, subject to certain exceptions (such as if the business is legally required to keep the information). Right to opt-out of sale or sharing: You may request that businesses stop selling or sharing Your personal information (“opt-out”), including via a user-enabled global privacy control. Businesses cannot sell or share Your personal information after they receive Your opt-out request unless You later authorize them to do so again. Right to correct: You may ask businesses to correct inaccurate information that they have about You. Right to limit use and disclosure of sensitive personal information: You can direct businesses to only use Your sensitive personal information for limited purposes, such as providing You with the Platform You requested. You also have the right to be notified, before or at the point businesses collect Your personal information, of the types of personal information they are collecting and what they may do with that information. Generally, businesses cannot discriminate against You for exercising Your rights under the CCPA. Businesses cannot make You waive these rights, and any contract provision that says You waive these rights is unenforceable. As described in this policy and in our Terms of Use, PIQ may sell personal information it has collected to our authorized partners or Users (i.e., “third parties” under CCPA), for their business and commercial purposes. More specifically, PIQ licenses personal information about prospects to our Customers. PIQ may share personal information to service providers and contractors, for PIQ’s own operational business purposes. PIQ does not sell personal information about consumers Younger than 18. PIQ may use personal information from minors Younger than 18 to suppress or remove matching records from our lists. PIQ does not engage in profiling in furtherance of “decisions that produce legal or similarly significant effects.” As permitted by CCPA regulations, PIQ may treat correction requests as a request to delete. PIQ may use Sensitive Personal Information as a part of its marketing and advertising products. PIQ will not discriminate against consumers who request access to personal information about them, request deletion, or request that PIQ opt them out of future sales. The CCPA allows California consumers to use authorized agents to submit requests to PIQ on their behalf. PIQ requires that the authorized agent provide written authorization from the consumer to act on the consumer’s behalf. In the case of an authorized agent’s request for access to personal information, the resulting report will be delivered to the consumer directly. Even assuming a verifiable request, PIQ will retain certain personal information in our systems as necessary to comply with a legal obligation (including ensuring the deletion request is honored and record-keeping obligations), detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for the activity. In such cases, PIQ will retain only the minimum amount of information that does not qualify for a statutory or regulatory exception, and only use the remaining data for the purposes provided by the statutory or regulatory exception. PIQ will delete the information collected as part of the identity verification process as soon as practical after fulfilling Your request. To exercise any of Your rights, send Your request to hello@patterniq.com. To respond to Your right to know request, the CPA permits PIQ to verify Your identity. A PIQ associate will call You to administer an authentication test in which You will be required to verify Your identity.

28. NOTICE TO COLORADO RESIDENTS

The Colorado Privacy Act (the “CPA”) confers privacy rights on Colorado consumers and imposes corresponding obligations on businesses subject to the CPA. The following is intended to explain a consumer’s rights and the obligations PIQ has under the CPA. As a consumer under the CPA, You have the right to request that PIQ disclose what personal information we collect, the purpose for which we use the personal information, as well as the categories of personal information that we disclose and sell about You.  We call this Your “right to know.” To take advantage of Your right to know, You can submit a request to hello@patterniq.com. To respond to Your right to know request, the CPA permits PIQ to verify Your identity. A PIQ associate will call You to administer an authentication test. You will be required to verify Your identity.

29. NOTICE TO NEVADA RESIDENTS

Nevada law allows Nevada residents to opt out of the sale of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If You are a Nevada resident, You may submit a verified request to opt out of sales and we will record Your instructions and incorporate them in the future if our policy changes. You may send opt-out requests to hello@patterniq.com. You will be required to verify Your identity.

30. NOTICE TO VIRGINIA RESIDENTS

The Virginia Consumer Data Protection Act (“VCDPA”) provides Virginia residents with the right to receive certain disclosures regarding the personal data we process about them. For purposes of this section, personal data means any information that is linked or reasonably linkable to an identified or identifiable natural person. Personal data does not include de-identified or publicly available information as the VCDPA defines those terms. For a discussion of the categories of personal data we process, the purposes for our processing, the categories of personal data that we share with third parties, and the categories of third parties with whom we share personal data, please see Sections 1 through 3, above. If You are a Virginia resident, the VCDPA grants You the right to: (1) confirm whether or not we are processing Your personal data and to access such personal data; (2) correct inaccuracies in Your personal data, taking into account the nature of the personal data and the purposes of the processing of Your personal data; (3) delete personal data You have provided or we have obtained about You; (4) obtain a copy of Your personal data that You previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows You to transmit the data to another controller without hindrance, where the processing is carried out by automated means; and (5) opt out of the processing of Your personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning You. We sell personal data to third parties as defined in the VCDPA. We also process personal data for targeted advertising. To exercise Your rights to confirm whether we have Your personal data, to correct inaccuracies, or to obtain a copy of Your personal data, please email us at hello@patterniq.com with Your name, the fact that You are a Virginia resident, and specifying the right(s) You wish to invoke. If You wish to opt out of profiling, processing, or sale of Your personal data. Please email us at hello@patterniq.com. You will be required to verify Your identity.

31. NOTICE TO CONNECTICUT RESIDENTS

The Connecticut Data Privacy Act (the “CTDPA”) confers privacy rights on Connecticut consumers and imposes corresponding obligations on businesses subject to the CTDPA. The following is intended to explain a consumer’s rights and the obligations PIQ has under the CTDPA. As a consumer under the CTDPA, You have the right to request that PIQ disclose what personal information we collect, the purpose for which we use the personal information, as well as the categories of personal information that we disclose and sell about You.  We call this Your “right to know.” To take advantage of Your right to know, You can submit a request to hello@patterniq.com. You will be required to verify Your identity.

32. How to Contact Us

To contact us for questions or concerns about our privacy policies or practices, please contact us at hello@patterniq.com.